Michael approached the Centre for Creative Industries after viewing marketing collateral for the Arts Design Digital Music Expo (ADD ME). Centre staff were impressed by the entrepreneurial nature of his proposal to photograph the event and was soon contracted.
ADD ME was a complex event that took place on two stages at Federation Square over a nine-hour period. Disciplines featured included dance, fashion parades, rock bands and a static display, among others.
During the event, I was encouraged by the willingness of Michael to accommodate our needs and photograph what was required for various stakeholders, including marketing personal, sponsors and volunteers. Michael was extremely flexible, responsive, and worked independently on the day, which meant that production staff could concentrate on other aspects of event planning.
The quality of photographs produced by Michael was very impressive. He captured the essence of the event with creativity, flair and ingenuity.